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As NAIDOC turns 50, what is 'deadly' and what does it mean to you?

Published July 6, 2026 at 4:43 AM UTC

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As Australia celebrates the 50th anniversary of NAIDOC Week, the term "deadly" takes on a profound significance within Indigenous communities. Traditionally, "deadly" in English denotes something that causes death, but in Aboriginal English, it has evolved to express admiration, excellence, and pride. This transformation reflects the resilience and cultural richness of First Nations peoples.

Glenys Dale Collard, a proud Nyungar woman from Western Australia's South-West, explains that "deadly" is a term of high praise. She notes, "For us, it's not death. It's one of the highest compliments, especially at footy, especially at our gatherings. You hear, you see our flag go out and that's just too deadly." This usage underscores the positive connotations the term has acquired in Aboriginal communities.

The evolution of "deadly" also highlights the impact of colonization on Indigenous languages. Ms. Collard points out that during colonization, Indigenous peoples were often misunderstood, leading to the appropriation and redefinition of their words. She reflects, "They were the clever ones who took those words 3 they didn't know what they meant so they made their own meaning." This adaptation serves as a form of cultural resilience and reclamation.

Music has played a pivotal role in the dissemination and popularization of "deadly" within Indigenous culture. Jason Dimer, a Ngadju Muddawonga man and country music artist from Western Australia's Goldfields region, shares that country music has been a "deadly" way of connecting people together. He believes that the term embodies a celebration of achievements and a vision for the future, stating, "I think it's an amalgamation of it all and a celebration that oversees the achievements that we've made across those years."

For Vincent Carter, a Gooniyandi and Kija man, "deadly" represents a sense of pride in one's identity and heritage. He describes it as being "blak and proud," emphasizing the importance of cultural pride and self-representation. This sentiment is echoed by Maxine Gore, a Kija woman from the East Kimberley, who uses "deadly" to praise her grandson's good deeds, saying, "When [my grandson] does something good 3 I give him a hug and say, 'That's very good of you. You're too deadly my grandson.'"

The widespread use of "deadly" across various Indigenous communities illustrates its deep-rooted significance in expressing admiration, pride, and cultural identity. As NAIDOC Week commemorates 50 years of celebrating Indigenous culture and history, the term "deadly" serves as a testament to the enduring strength and resilience of First Nations peoples.

This year's NAIDOC Week theme, "50 Years of Deadly," not only honors the past but also celebrates the future of Indigenous communities. It acknowledges the progress made and the ongoing efforts to preserve and promote Indigenous languages, cultures, and identities. The term "deadly," in its contemporary usage, encapsulates the spirit of this celebration, embodying excellence, pride, and a deep connection to cultural roots.

As Australia reflects on the significance of NAIDOC Week's 50th anniversary, the term "deadly" stands as a powerful symbol of Indigenous resilience and cultural pride. It serves as a reminder of the importance of understanding and respecting the rich tapestry of Aboriginal English and the meanings embedded within it. Through such terms, Indigenous communities continue to assert their identity, celebrate their achievements, and share their stories with the broader Australian society.