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Legal stance on Australia's grocery price rules

Published July 5, 2026 at 7:28 PM UTC

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Australia's government has introduced stringent new legislation targeting major supermarkets with over $30 billion revenue to curb excessive pricing compared to supply costs. Under these laws, Coles and Woolworths could face heavy fines up to $10 million for price gouging. This legal framework aims to ensure fairness at the checkout and protect consumers from unfair price hikes. However, enforcement might face challenges due to complexities in defining "excessive" pricing and calculating reasonable margins across numerous products. The law marks a significant step in consumer protection against potential exploitation by dominant grocery retailers.