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Questioning the Justification for the High Auction Estimate

Published July 6, 2026 at 2:52 PM UTC

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The upcoming auction of the rare Rolex ‘Rainbow’ Daytona has generated significant attention, with experts predicting it could fetch a record-breaking price exceeding $1 million. While this estimate is based on the watch's rarity and unique design, there are several factors that warrant a more cautious perspective.

Firstly, the Rolex ‘Rainbow’ Daytona, despite its limited production, is not entirely unique. Several models have been produced and sold globally, which may dilute its exclusivity. The market for such niche timepieces is relatively small, and the demand may not be as high as anticipated.

Secondly, the watch's provenance, while notable, is not exceptional. Ownership by a prominent Australian businessman adds some value, but it does not significantly enhance the watch's appeal to a broader audience. The condition of the watch, though described as impeccable, is subjective and may not meet the high standards expected by discerning collectors.

The Australian watch market, while