News From Multiple Perspectives

Local Business Owners' Perspective on the World Cup Impact

Published July 5, 2026 at 3:41 PM UTC

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Local business owners express mixed feelings about the World Cup's economic impact on Toronto. Some report slight increases in customer traffic and sales, especially in restaurants and bars near fan zones, while others lament the lack of consistent business improvements. Many highlight logistical challenges, such as increased security measures and event-related disruptions, that have affected foot traffic. Despite these hurdles, business owners remain hopeful that upcoming matches and promotional efforts will bring more visitors and revenue in the remaining weeks.