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Supporting FIFA's Plan to Sell World Cup Stakes to Private Investors

Published July 29, 2026 at 7:01 AM UTC

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FIFA's proposal to sell minority stakes in the World Cup through the creation of FIFA Forward Enterprise (FFE) offers a promising avenue for substantial investment in football development. By partnering with private investors, FIFA aims to raise $4.2 billion, which could significantly enhance infrastructure, grassroots programs, and global outreach initiatives. The plan ensures that FIFA retains majority control over football governance and competition decisions, preserving the integrity of the sport. Member federations have the option to participate, potentially receiving one-off capital gains of up to $20 million, which could bolster their financial stability. This approach mirrors successful models in other sports where private investment has led to increased resources and growth. The involvement of reputable investors like Joshua Kushner's Thrive Eternal adds credibility and financial expertise to the venture. While UEFA's concerns about privatizing football governance are noted, the proposed structure safeguards the sport's core values and offers a strategic path forward for its financial and developmental advancement.