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BMW to cut 8,000 jobs globally amid market pressures

Published July 30, 2026 at 7:31 AM UTC

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BMW has announced plans to eliminate approximately 8,000 jobs worldwide by the end of 2027. This decision follows a profit warning issued in June, attributed to declining demand in China and increased competition in the electric vehicle market. The company aims to save around €1 billion annually starting in 2028 through these cost-cutting measures. The job reductions will be implemented through voluntary departures, early retirements, and a severance program, primarily affecting administrative and development divisions, while production operations remain unaffected. The majority of these cuts are expected to occur in Germany, where BMW employs over 80,000 people. This move aligns with similar actions by other German automakers, such as Mercedes-Benz, Porsche, and Volkswagen, who have also announced significant workforce reductions in response to market challenges.