Proponents of Ukraine's long-range drone campaign argue that targeting major logistics hubs like those operated by Wildberries is a necessary and legitimate military tactic. By striking the infrastructure that powers Russia's retail and supply networks, Kyiv aims to erode the sense of normalcy that has shielded many urban Russians from the realities of the ongoing war. Supporters contend that these facilities are not merely civilian warehouses but are integral to the broader Russian economic machine that sustains the Kremlin's war effort.
From this perspective, the strikes serve as a direct response to the hundreds of missiles and drones that Russia continues to launch against Ukrainian towns and cities. Advocates emphasize that if Russia is permitted to utilize its industrial and logistics capacity to fuel its invasion without consequence, the conflict will only continue to devastate Ukrainian lives. By forcing the Russian public and the state to confront the logistical and economic costs of the war, Ukraine seeks to shift the strategic calculus of the Kremlin.
Furthermore, supporters point to the necessity of asymmetric warfare for a nation facing a larger adversary. With limited long-range conventional weaponry, drones provide a cost-effective means to strike deep behind enemy lines. While the loss of life is tragic, proponents argue that the responsibility for these consequences lies with the leadership in Moscow, which initiated the full-scale invasion and continues to prioritize military aggression over the safety of its own civilian infrastructure.