The French political party Renaissance, led by Gabriel Attal, has officially filed a legal complaint against Marine Le Pen’s National Rally. The dispute centers on the use of the word "Renaissance" in Le Pen’s recent campaign materials for the 2027 presidential election. On July 7, Le Pen unveiled a campaign slogan, "Pour la France, la renaissance," which translates to "For France, the Renaissance." Renaissance party officials argue that this constitutes trademark infringement and unfair competition, claiming the move is a deliberate attempt to sow confusion among voters and capitalize on the established identity of President Emmanuel Macron’s party.
The Renaissance party, which has used its name since 2022, asserts that the term is a core element of its political brand, representing a humanist and pro-European project. By adopting the term, the party contends that the National Rally is attempting to blur the lines between two distinct political movements. The legal action seeks to protect the party’s registered trademarks and prevent what it describes as an unlawful appropriation of its political identity. The case is currently scheduled for a hearing on July 27.
Representatives for Marine Le Pen have dismissed the accusations, arguing that the term is being used in its general sense to describe the revival of France. Laurent Jacobelli, a spokesperson for Le Pen’s campaign, stated that the party is referring to a national renewal rather than referencing the centrist movement founded by Macron. This legal clash adds another layer of tension to the lead-up to the 2027 presidential race, as both parties prepare for a high-stakes campaign cycle. The outcome of the hearing could set a precedent for how political parties protect their branding in future French elections.