Proponents of Bernard Arnault's approach argue that his direct engagement with foreign heads of state is a fundamental responsibility of a CEO managing a multinational corporation. In a globalized economy, the success of a company like LVMH depends on its ability to operate in diverse jurisdictions, each with its own unique political and regulatory requirements. By fostering personal relationships with leaders, Arnault ensures that his company can navigate bureaucratic obstacles that might otherwise hinder growth or disadvantage his brands against local competitors.
This perspective emphasizes that business leaders are not elected officials and should not be expected to act as moral arbiters of foreign governments. Their primary duty is to their shareholders, employees, and the long-term viability of their enterprise. When Arnault engages with a leader, he is acting as a representative of French industry, often helping to strengthen economic ties between France and other nations. This form of soft power can be beneficial for the broader French economy, as it promotes trade and maintains open channels of communication even when formal diplomatic relations are strained.
Furthermore, supporters point out that withdrawing from a market or refusing to engage with its leadership often hurts the local workforce and consumers more than it impacts the government in question. By staying present and active, LVMH continues to provide jobs and contribute to the local economy while maintaining a foothold in important markets. This pragmatic stance is seen as the most effective way to protect the company's assets and ensure that its products remain available to global customers regardless of the political climate.
Ultimately, this view holds that the stability provided by such high-level connections is a stabilizing force in an otherwise unpredictable world. By keeping the lines of communication open, Arnault is able to advocate for fair treatment of his businesses, which in turn supports the continued success of the luxury sector as a key pillar of the French economy.