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Instagram Moves to Restrict Non-Consensual Filming via Ray-Ban Meta Glasses

Published July 25, 2026 at 4:32 PM UTC

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Instagram will soon limit the distribution of videos recorded with Ray-Ban Meta smart glasses if the person filming has not obtained consent from the people shown. The social network, owned by Meta, announced the change in policy amid growing privacy concerns about discreet recording devices. Smart glasses like the Ray-Ban Meta can capture video with a small button or voice command, sometimes without subjects realizing they are being filmed. Instagram’s new rules aim to discourage that use by restricting content that appears to have been shot without the knowledge or permission of those visible. The company said it will rely on a combination of automated detection tools and user reports to identify problematic footage. Videos that violate the policy could be removed or have their reach reduced. The change is expected to roll out in the coming weeks and will apply globally, including in France where privacy laws are especially strict. Privacy advocates have welcomed the move, though some question how effectively Instagram can police such content. Critics also warn that the policy might be easy to bypass if users edit videos slightly. For now, Instagram is positioning the measure as a way to protect bystanders and foster a safer environment on its platform. The decision also puts pressure on other social networks to adopt similar rules for recordings made with wearable cameras.