An internal review by the Communist Party of India (Marxist) has concluded that personalizing the party's campaign around Chief Minister Pinarayi Vijayan weakened its political initiative in Kerala, especially ahead of the 2026 assembly elections. The review, discussed in party circles, points to a strategy that over-relied on Vijayan's image, sidelining collective leadership and grassroots outreach. It also criticizes the adoption of a 'soft Hindutva' stance and messaging that echoed themes from Uttar Pradesh Chief Minister Yogi Adityanath, which the review says alienated core supporters.
The assessment comes after the CPI(M) suffered setbacks in recent elections, including the 2024 Lok Sabha polls where the party failed to retain its stronghold in several seats. Leaders say the review aims to correct course before the next assembly elections, but it has sparked debate within the party. Some members argue that Vijayan remains the party's most popular face, while others believe the overemphasis on him created a disconnect with local issues.
The review highlights that focusing on a single leader made the party appear less democratic and weakened its ability to respond to local concerns. It also notes that the 'soft Hindutva' approach confused voters about the party's secular identity. The party's traditional base of workers and farmers reportedly felt neglected as the campaign centered on Vijayan's achievements rather than collective party work.
The findings have led to calls for a more balanced strategy that emphasizes party workers and local leaders. The CPI(M) is expected to adjust its campaign approach for the 2026 polls, but the internal review shows that correcting course will require significant effort. The party must now rebuild its grassroots structure while managing the delicate balance between leveraging Vijayan's popularity and fostering a broader leadership culture.