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100 more screenings of Dear You in Teochew approved; Singapore reviewing dialect content guidelines

Published July 8, 2026 at 1:15 PM UTC

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The Infocomm Media Development Authority (IMDA) has approved an additional 100 screenings of the Teochew version of the film "Dear You," bringing the total to 272 screenings. This decision comes as Singapore's authorities review existing guidelines concerning the use of dialects in films. "Dear You," a Chinese family drama directed by Lan Hongchun, features predominantly Teochew dialogue and has resonated with older Singaporean Chinese audiences, sparking discussions about the role of dialects in cinema.

Senior Minister of State for Digital Development and Information, Tan Kiat How, addressed parliamentary questions regarding IMDA's decision to screen the Mandarin-dubbed version of "Dear You." He acknowledged the evolving language environment in Singapore and indicated that there is room to consider expanding the use of dialects while continuing to uphold the importance of Mandarin. Tan emphasized that the government is open to approving more dialect-language films in cinemas to provide audiences with greater access to such content.

The film's distributor, Clover Films, has expressed its intention to make "Dear You" available as widely as possible in Singapore. Following the initial screenings, the distributor sought approval for up to 50 additional Teochew screenings, reflecting the strong demand from audiences. The government has shown a willingness to facilitate and support further Teochew screenings if the distributor applies, in response to audience interest.

This development has sparked broader conversations about the place of Chinese dialects in Singapore's media landscape. While the government maintains its longstanding policy to promote Mandarin as one of the country's four official languages, there is growing interest in preserving and promoting dialects as part of Singapore's cultural heritage. The authorities are reviewing the current guidelines to balance the promotion of Mandarin with the appreciation and use of dialects in Singapore.

The success of "Dear You" in its original Teochew version highlights the demand for dialect content among Singaporean audiences. The government's openness to more dialect screenings reflects a recognition of this demand and a commitment to supporting Singapore's diverse linguistic and cultural heritage.

As the review of dialect content guidelines continues, stakeholders from various sectors, including the film industry, cultural organizations, and the public, are encouraged to participate in the discussion to shape a policy that reflects Singapore's multicultural identity.

The outcome of this review may lead to more flexible and inclusive guidelines for dialect content in films, allowing for a richer representation of Singapore's cultural diversity on the big screen.

In the meantime, audiences can look forward to the additional Teochew screenings of "Dear You," which will provide more opportunities to experience the film in its original language.

The film's success and the government's responsive approach underscore the importance of cultural representation and the evolving nature of language policies in Singapore.

As the situation develops, further updates will be provided to keep the public informed about the availability of dialect-language films and any changes to the guidelines governing their screenings.

This initiative marks a significant step towards embracing Singapore's linguistic diversity and ensuring that all cultural expressions have a place in the nation's media landscape.

The ongoing dialogue between the government, industry stakeholders, and the public will be crucial in determining the future of dialect content in Singapore's film industry.

For now, the additional screenings of "Dear You" offer a timely opportunity for audiences to engage with dialect cinema and reflect on the cultural narratives that shape Singapore's identity.

The success of "Dear You" serves as a reminder of the rich tapestry of languages and cultures that contribute to Singapore's unique character. It also highlights the importance of policies that support and celebrate this diversity, ensuring that all Singaporeans have the opportunity to connect with their heritage through media and the arts.

As the film continues to draw audiences, it is hoped that the conversations it has sparked will lead to a more inclusive and representative media environment in Singapore.

The government's willingness to review and adapt its policies in response to public interest demonstrates a commitment to fostering a media landscape that reflects the values and aspirations of all Singaporeans.

In conclusion, the approval of additional Teochew screenings of "Dear You" and the ongoing review of dialect content guidelines signify a positive shift towards embracing Singapore's linguistic diversity and cultural heritage in the media. This development offers a promising outlook for the future of dialect films and their place in Singapore's cinematic landscape.

As the review process progresses, it is essential for all stakeholders to engage constructively, ensuring that the policies developed are inclusive, forward-thinking, and reflective of Singapore's multicultural society.

The outcome of this initiative will not only impact the film industry but also contribute to the broader cultural discourse on language, identity, and heritage in Singapore.

Ultimately, the goal is to create a media environment where all Singaporeans can see themselves represented and find resonance in the stories told on screen.

The journey of "Dear You" from a successful film to a catalyst for policy review underscores the dynamic interplay between culture, media, and governance in Singapore.

It serves as a testament to the nation's ability to adapt and evolve, ensuring that its rich cultural tapestry continues to thrive in the face of changing times.

As the film continues to captivate audiences, it is hoped that the conversations it has ignited will lead to a more inclusive and representative media landscape in Singapore.

The approval of additional Teochew screenings of "Dear You" is a step towards acknowledging and celebrating the diverse linguistic and cultural heritage that defines Singapore.

It reflects a commitment to preserving and promoting dialects as integral components of the nation's identity, while also upholding the importance of Mandarin.