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Challenges and Considerations in Carousell's Recommerce Strategy

Published July 8, 2026 at 1:15 PM UTC

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While Carousell's transition to an Ebitda-positive status in fiscal year 2025 is commendable, it is essential to critically assess the challenges and considerations associated with its recommerce strategy. The 18% revenue growth to US$141 million reflects a positive trend; however, the company faces significant competition in the recommerce sector, with numerous players vying for market share in Southeast Asia. Efforts to enhance user experience and operational efficiency through AI are promising; however, reliance on AI introduces potential risks related to data privacy, algorithmic biases, and the need for continuous technological updates to stay competitive.

The company's commitment to maintaining cost discipline while investing in AI and recommerce is crucial. Balancing short-term profitability with long-term strategic investments will be key to sustaining growth and managing risks associated with technology and market competition.