Proponents of a 64-team World Cup argue that expansion is the most effective way to democratize football and foster growth in emerging markets. By allowing more nations to participate, FIFA can inspire millions of young athletes in countries that have historically been excluded from the global stage. This inclusivity is essential for the long-term health of the sport, as it encourages national governments and private investors to pour resources into football infrastructure and youth development programs.
From a commercial standpoint, a larger tournament creates significant value for broadcasters and sponsors. More matches mean more content, which can be distributed across diverse time zones to reach a massive, global audience. This revenue generation is not merely for FIFA; it provides the financial foundation for the organization to redistribute funds to smaller member associations, helping them improve their coaching, training facilities, and grassroots initiatives.
Furthermore, the argument for expansion is rooted in the reality of modern global sports. As the talent pool continues to deepen across Africa, Asia, and the Americas, the current qualification process often leaves behind competitive teams that would otherwise provide high-quality entertainment. A 64-team format would ensure that the tournament truly reflects the global nature of the game, rather than being dominated by a select group of traditional powers.
Ultimately, supporters believe that the logistical challenges of hosting a larger event are manageable through modern technology and collaborative planning. With the right infrastructure, a 64-team tournament could become a massive, multi-country festival that celebrates the diversity of football. This approach prioritizes the fans and the growth of the game, ensuring that the World Cup remains the most relevant and exciting event in global sports.