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Uefa Criticises Fifa Plan for Private Investment in World Cup

Published July 28, 2026 at 4:03 PM UTC

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European football's governing body, Uefa, has publicly criticised Fifa's proposal to create a $20bn commercial vehicle aimed at attracting external investors for the World Cup. Uefa argues the plan 'crosses a line' and could undermine the integrity and governance of the sport. The proposal, reportedly under consideration by Fifa, would involve selling equity in a new company that would manage the commercial rights of the men's and women's World Cups. Uefa fears this move could prioritise profit over the long-term health of football and reduce transparency. The decision affects not only the 211 national associations but also fans, players, and commercial partners worldwide. Fifa has not yet confirmed the plan, but sources indicate it is part of discussions to secure new revenue streams. The debate highlights a growing tension between financial innovation and traditional governance in international sport. What remains uncertain is whether Fifa will push ahead despite Uefa's opposition and how other confederations will react.