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UEFA to hold emergency meeting over FIFA World Cup plans

Published July 30, 2026 at 6:02 AM UTC

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UEFA has called an emergency meeting to discuss FIFA's recent proposal to sell minority stakes in the World Cup's commercial operations to private investors. This move has sparked significant concern among European football authorities, who argue that such a sale could undermine the sport's governance and integrity.

FIFA President Gianni Infantino announced plans to establish FIFA Forward Enterprise (FFE), a new commercial entity aimed at raising up to $4.2 billion by offering minority, non-controlling interests to long-term investors. The funds are intended to support global football development programs. However, UEFA has expressed strong opposition, stating that "it is not FIFA’s to sell" and emphasizing that "none of us are the owners of football."

The controversy intensified when reports revealed that investors, including entities linked to the Kushner family, were interested in acquiring stakes in FFE. UEFA's response underscores the tension between FIFA's financial strategies and the traditional governance structures of European football.

The emergency meeting aims to formulate a unified response to FIFA's proposal. UEFA's stance reflects broader concerns within the football community about the commercialization of the sport and the potential influence of private investors on its direction.

As discussions continue, the future of FIFA's investment plan remains uncertain. The outcome of UEFA's meeting and subsequent negotiations will likely have significant implications for the governance and commercialization of football worldwide.