Consumers in the United Kingdom are increasingly noticing higher costs when ordering food and groceries through delivery apps like Uber Eats, Deliveroo, and Just Eat. A recent investigation by the consumer group Which? revealed that some items are priced up to twice as much on these platforms compared to purchasing directly from supermarkets.
The study compared the prices of 50 popular grocery items from supermarkets such as Asda, Morrisons, Sainsbury’s, and Waitrose against those listed on the three food delivery apps. The findings were concerning, with some items being more than double the price when ordered through delivery apps. For instance, Birds Eye Cod Fish Fingers, priced at £3 with a Sainsbury's Nectar card, were listed at £6.25 on all delivery platforms. Similarly, Quorn Chicken Nuggets, £1.75 in-store for Nectar card holders, were £3.50 through the delivery services.
The price discrepancies are particularly significant for Sainsbury’s Nectar card members, who faced the highest mark-ups. Using Uber Eats, they paid an average of 45% more, compared to 41% more with Deliveroo and 40% more with Just Eat, compared to shopping in-store with their loyalty card. This is because the supermarkets do not apply their loyalty card discounts to purchases made through third-party delivery apps.
The convenience of rapid delivery services comes at a premium. While these apps offer the allure of quick and easy shopping, consumers are paying a significant price for this convenience. Which? advises shoppers to consider the substantial price differences and assess the urgency of their needs before opting for rapid grocery delivery services.
In response to these findings, a Sainsbury’s spokesperson stated that customers can choose to shop in-store, online, or via third-party apps for rapid delivery. Each of these services offers clear, competitive pricing and regular promotions, helping customers make the choice that best suits them.
As the demand for convenience continues to rise, consumers should remain vigilant about the costs associated with delivery apps and weigh them against the benefits of immediate access to products.