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Americans adjust grocery spending habits amid 50-year price jump

Published July 25, 2026 at 8:02 PM UTC

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Grocery shoppers across the United States are rewiring their routines as food prices climb at the fastest pace in half a century. The inflation surge, driven by higher energy costs, supply chain disruptions, and strong demand, has pushed the average household to spend roughly $100 more per month on groceries compared to two years ago. Many Americans are now swapping brand-name items for store labels, buying in bulk less frequently, and cutting back on meat and fresh produce to stretch their budgets. Lower-income families feel the squeeze most acutely, devoting a larger share of their income to essentials. The shift reflects a broader consumer response to sustained price increases that show few signs of easing. Economists say the behavioral changes, while painful, are a natural adjustment to new economic realities. The question is whether these new habits will stick even if inflation cools.