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Opposing FIFA's $20 Billion World Cup Investment Plan

Published July 29, 2026 at 12:03 PM UTC

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Critics contend that FIFA's proposal to create FIFA Forward Enterprise (FFE) and sell minority stakes to private investors undermines the integrity and governance of the World Cup. UEFA has expressed strong opposition, stating that the World Cup "is not FIFA's to sell." There are concerns that privatizing aspects of the World Cup could lead to commercialization that prioritizes profit over the sport's values. Additionally, the involvement of private investors with political connections raises questions about transparency and potential conflicts of interest.