Pauline Hanson’s One Nation has officially launched its campaign for the upcoming Victorian state election in November, introducing army veteran Warren Pickering as the party’s state leader. The announcement, held in Melbourne, also unveiled eight lead candidates for the Legislative Council. The party has committed to contesting every seat in both the upper and lower houses, aiming to challenge the incumbent Labor government and capitalize on what it describes as widespread voter frustration with current state leadership.
This rollout comes as the party navigates a complex political landscape. While One Nation has seen fluctuating support in recent national polls, the Victorian branch is attempting to establish a distinct identity, including a rebranding effort to move away from the federal leader’s name in its state-level branding. The party’s strategy involves targeting voters concerned with cost-of-living pressures, crime, and government spending, positioning itself as a populist alternative to the major parties.
However, the campaign launch was marked by controversy as Senator Hanson barred reporters from the ABC, The Age, and The Guardian from attending the press conference. Senator Hanson cited perceived bias and unfair treatment by these outlets as the reason for the exclusion. This decision has drawn immediate criticism from political opponents, including Greens Senator Sarah Hanson-Young, who labeled the move an act of political cowardice that undermines transparency during a critical election period.
Despite the media friction, the party remains focused on its electoral goals. Mr. Pickering, who previously served as the party's state president, emphasized that the team is focused on governing and dismissed speculation regarding potential coalitions with the Liberal-National opposition. As the November election approaches, the party’s ability to maintain its momentum while managing public scrutiny and media relations will be a key factor in its performance.