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Strategic Shift and Long-Term Growth Focus

Published July 8, 2026 at 6:50 PM UTC

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Rogers Sports & Media's decision to close six radio stations across Canada, including Vancouver's Sportsnet 650 and Calgary's Sportsnet 960, is part of a strategic shift aimed at focusing investments in areas that will drive long-term growth. The company cited declining audience numbers and reduced advertising revenue as the primary reasons for these closures. Rogers spokesperson Zac Carreiro stated, "The media business continues to face headwinds driven by declining advertising revenue and changing audience habits. These changes are part of our plan to focus our investment in areas that will drive growth long-term." Despite the closures, Rogers will continue to operate 44 radio stations in nearly 30 communities across Canada and invest in local news in the affected markets. The company also announced that it will continue broadcasting Vancouver Canucks games on one of its radio properties in Vancouver but will no longer produce Calgary Flames broadcasts for radio. This strategic realignment reflects the company's efforts to adapt to the evolving media landscape, where digital platforms are increasingly dominating and traditional radio faces challenges. By focusing on areas with higher growth potential, Rogers aims to strengthen its position in the market and ensure sustainable success in the long term.