Proton's electric vehicle (EV) lineup has surpassed 20,000 units sold in 2026, marking a significant milestone for the Malaysian automaker. This achievement underscores the growing acceptance of electric vehicles in Malaysia and Proton's expanding role in the EV market.
In the first half of 2026, Proton delivered 17,920 units, reflecting a 321% year-on-year increase. The Proton 5 emerged as the best-selling EV, with 10,793 units sold, while the Proton 7 and 7 PHEV contributed 3,053 and 4,074 units, respectively. This surge in sales highlights the rising consumer interest in Proton's electric offerings.
To support this growth, Proton has been actively expanding its retail network. In May 2026, Pro-Net, Proton's distribution arm, opened two new outlets in Kuala Lumpur and Pavilion Bukit Jalil, featuring updated showroom designs and digital features aimed at enhancing the customer experience. By July 2026, Proton had inaugurated 10 new outlets across Malaysia, including both Proton and showrooms, demonstrating a commitment to increasing accessibility for potential EV buyers.
Proton's strategic focus on electrification is evident in its product development. The launch of the Proton 7 PHEV in February 2026 marked the company's entry into the plug-in hybrid segment, offering consumers a versatile option that bridges the gap between traditional internal combustion engine vehicles and full electric models. This move aligns with Proton's goal to provide a comprehensive range of electrified vehicles to meet diverse consumer needs.
Looking ahead, Proton aims to achieve its target of selling 200,000 vehicles in 2026, with the lineup playing a pivotal role in this objective. The company's ongoing investments in EV technology, coupled with an expanding retail network, position Proton to capitalize on the growing demand for sustainable transportation solutions in Malaysia.