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Warning against complacency in a slowing property market

Published July 15, 2026 at 8:02 AM UTC

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The sharp 42.6 percent drop in new private home sales should serve as a warning sign that the market is becoming increasingly fragile. While developers and analysts point to the school holidays and a lack of launches as the primary culprits, this narrative may be masking deeper issues. The reality is that high interest rates and stringent property cooling measures are making it increasingly difficult for the average buyer to enter the market.

When sales volumes fall this drastically, it suggests that the pool of eligible and willing buyers is shrinking. If developers continue to hold back launches, they risk creating a bottleneck that could lead to a sudden, unmanageable surge in supply later, or conversely, a prolonged period of stagnation that hurts the construction and real estate services sectors. The reliance on new launches to drive sales is a structural weakness that leaves the industry vulnerable to any shift in sentiment.

There is also a risk that this slowdown will discourage investment in new residential projects, leading to a future supply crunch. If developers perceive the market as too risky or too quiet, they may delay projects indefinitely, which would eventually drive prices back up due to scarcity. This creates a cycle of volatility that is detrimental to both the industry and the public looking for affordable housing options.

Policymakers and industry leaders need to be cautious about dismissing these figures as merely seasonal. The combination of high borrowing costs and limited inventory is creating a barrier that could have long-term consequences for the health of the property market. It is time to evaluate whether current policies are effectively balancing the need for stability with the need for a functioning, accessible market.