Supermarket giant FairPrice is set to remove locally grown vegetables from at least three Singaporean farms from its shelves. The affected urban farms include Artisan Green, SG Veg Farms, and Netafarm, which have been supplying produce such as Asian leafy greens and kale to the retailer since the early 2020s. The decision follows a regular product review conducted by the supermarket group.
This move highlights the ongoing tension between commercial retail requirements and the national objective of bolstering food resilience. FairPrice stated that it regularly gathers feedback from suppliers and analyzes store data to identify opportunities to improve its product assortment. The company emphasized its commitment to providing customers with a relevant and value-driven selection of fresh produce.
For the affected farms, the loss of shelf space at FairPrice’s extensive network of outlets presents significant operational challenges. Netafarm, which operates a farm and research facility in Neo Tiew, has already decided to significantly scale down its operations in response to the development. While there are more than 90 vegetable farms in Singapore, only a portion currently supply their produce to major supermarket chains.
FairPrice maintains that it remains dedicated to supporting local production through longstanding partnerships and various initiatives aimed at strengthening the local food ecosystem. Despite the delisting, local farmers continue to explore alternative retail channels, including online grocers, wet markets, direct-to-consumer sales, and partnerships with restaurants and hotels. Local vegetable production in Singapore saw a slight increase in 2025, reaching 16,600 tonnes.